Wednesday, June 15, 2011

Motivation South of the Border

Ever wonder if ad clients fully think through the pitches from their ad agencies?  Do they really mull over all the implications of their publicity or do they just go whole hog with the ideas from the folks in the funky glasses?  I think I have my answer here:

Now you may be saying, "Rachel, I don't know Spanish."  To you I would say, "Wow, I hope that French is coming in handy to read all that academic theory and sing that song in The Little Mermaid.  Good job on that choice in middle school."  Regardless of your ability to, oh, function in today's global marketplace, you can tell that there is a pig.  In a tanktop.  With a towel thrown over his shoulder.  He also appears to be winking (or wincing).  The helpful message floating above the wincing pig's head says "In the name of hygiene and respect for others, it's important to use a towel while working out."

Yes, the obscenely overpriced gym in Mexico City that I patronized because I wanted a treadmill is calling its customers wincing pigs.  Or maybe they're saying you will *poof!* turn into a wincing pig if you don't mop up after yourself.  I did mop off my face during my run.  But I didn't do it too much.  Because the towel smelled like it had been marinated in distilled Downy and, from previous experience, I know Mexican fabric softener gives me a rash the likes of which I haven't had since the night before my comprehensive exams in grad school.

The gym looked impressive on the website and I marveled that it was only 6 blocks from my hotel.  There are lots of gyms in the ritzier districts of Mexico City but the historic downtown has none (or, as it turns out, one).  The bank of treadmills glowed on the Urban Fitness website, check it out here.  However, I should have known.  Mexican gyms, as I remembered as soon as I paid the obscene entrance fee and got on the treadmill, use mirrors with the wiliness of my grandma in Florida.  

The gym was not so palatial as it looked online.  But that was ok.  I really only wanted the treadmill.  So I got on one.  It made a screechy sound.  I got on another.  There was a hole in the belt.  I got on the last one.  Things got started ok.  I had to adjust to km measurements but I was cruising along easy (because of the altitude -- we're at 7300 feet here) and then, just to keep me on my toes, the belt of the treadmill would seize up every once in a while.  Kind of like I was tripping over a big a** rock.  So I guess it was a trail running treadmill.  

While I was running there was an infomercial for the "Bioshaker" on one of the televisions.  Now I have posted about the fascination with shaking things I witnessed in Mexico before. The belt that wiggles away the fat that disappeared from most reputable fitness facilities in the 1970s?  Still going strong in Mexico.  Today I discovered there is a NEW way to made your waddle waggle.  Yes, the Bioshaker.  I tried to drag my eyes away from the jiggling rear ends, jiggling thighs, jiggled upper arms, and jiggling bellies put into motion by the Bioshaker but I just couldn't.  The rhythmic motion was hypnotizing.  Clearly this woman is enjoying whatever the Bioshaker is doing to her netherregions:

To fully appreciate this fine fitness device, you really need to watch the video.  When I googled the Bioshaker there was an entire forum of people who claimed the Bioshaker detached their retinas.  Wow.  I guess they really were blinded by science.  If I didn't like Walmart before, I really despise it now.  This baby is available at Sam's Club.

After I finished my 35 minutes, I asked the guy at the front desk if he could take a picture of me for my blog (I'm sure all of that came across in my post-workout Spanish).  "You want ME to take a picture of YOU?" he asked.  "Clothed," I wanted to say.  "A clothed picture."  So I got back on a treadmill, confirmed to all the Mexican gym patrons that pale faces are crazy, and posed:

I like that one because you can tell the guy behind me is thinking "That pale face is crazy."  This one also features the guy backing away slowly so as not to agitate the pale face.

Will I go back to this place?  Sadly, probably.  Running outside is not an option here for lots of reasons and I'm hoping to find more posters with wincing pigs on them.

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